Cover

Location

Rio de Janeiro, Brazil

Additional Members

My Roles

brand designer

 

Year

2017

Du Moço

How can we make bacteria something beautiful and help a brand show caretaking and love by their positioning?

Logo

Du Moço is a food company with a focus on organic and healthy products. Their flagship is Kombucha, a Chinese drink produced from a culture of probiotics (bacteria that have several benefits for the body). Du Moço believes in the power to produce food manually and promote a sentimental connection with its customers from the changes that healthy eating can bring to people's lives.

The development of the brand logo came from the company's care in making quality handcrafted products, being a devoted family business who cares about the importance of healthy eating on a daily basis beyond the fitness lifestyle.

Logo Copy

Color Palette

The colors selected for the project used green tones because they aimed to have a strong bond with organic products and have a tone closer to black to create the possibility of high contrast.


A secondary palette, more diverse and lively, was also designed to allow the expansion of the application of the brand in products of varied flavors and different segments.

Color Palette 2
Color Palette
Stationary

Type

 

The use of typography in this project sought visual comfort both in reading and in the way the types are architected, using rounded forms and a less abrupt contrast between primary and secondary typography, both of which are from the same family.

Typography
Envelopes

Indentity System

The brand's visual identity system was based on the different forms that probiotics can have, creating a library of organic forms which, when merged with each other and in conjunction with the use of the secondary color palette, enable a huge number of combinations

Graphs
Graphs combinations
poster

Packaging Design

In its packaging, it is possible to perceive the application of all the elements of the visual identity together. Creating brand awareness was important alongside identifying the key product of them that did not have as much recognition in the local market until then.

Bottles
billboard copy

Built with Semplice™. Created by Osvaldo Daumas - Copyright 2019